Founder & C.E.O. of FutureWise Inc. and MindStyle Matters
From a background of over 40+ years of product and program development, Developmental Media Psychologist, RobReiher has integrated neuroscience, consciousness research, and personal development into a strategic and practical framework for understanding how to develop your MindStyle in a world of increasing “noise” and uncertainty.
After several years of working in the context of commercial product and program development, Rob, frustrated with the lack of concern for the integration of human developmental dimensions into product development, divorced himself from this context to shine a light on the topic of MISINFORMATION and INFORMATION OVERLOAD. The result was a new and more integrated approach to self improvement and the development of positive products and programs, called MindStyle.
In a world of rapidly accelerating NOISE, the three critical dimensions of Awareness, Ability, Control have become increasingly "dis-integral" and disconnected, creating higher discord and complexity for skills leading to a sense of PURPOSE and POWER. This in turn impacts the positive developmental changes that occur with businesses, individuals, families and especially young children.
The MindStyle paradigm for change was employed to understand the idea of how to make elevated choices for the future, from these three separate but interconnected dimensions of learning...Awareness, Ability and Control.
From his psychology background of more than forty years, Rob brings a broad combination of integral training and experience from business, counseling, communication, education, media and entertainment. He has been actively involved as a researcher, counselor, teacher, speaker and product and program development consultant. In the past, Rob has also served as an Adjunct Professor of Psychology and created the first Innertainment course in the nation at Woodbury University in Burbank California, Sober College in Woodland Hills California, and Art Center College of Design in Pasadena, California.
Innertainment continues to evolve, as a new and unique methodology for self improvement with families, children, professionals and businesses This method creates a clear distinction from entertainment, based on brain research and the principles of human development. The Innertainment model uses the motivational potential and compelling nature of today’s entertainment mediums in unique ways, to increase the levels of PURPOSE and POWER through changes in Awareness, Ability and Control.
With the Entertainment Economy, Experience Economy and Digital Economy (http://www.amazon.com) gaining momentum, products and programs that ONLY fulfill the traditional definition of entertainment (entertainment as in “diversion” n. : an activity that is diverting and that holds our attention)...fail to open up entertainment's higher potential. Instead, entertainment becomesa way of coping and compensating for the increasing NOISE and uncertainty that surrounds us, but not truly capable of propelling our society toward the changes necessary for the growth and longevity of the planet. Innertainment, on the other hand, integrates a unique set of MindStyle principles into the entertainment category.
We can no longer afford to be immersed and “lost” in a world of amusement and distraction, but instead, we must sharpen, not dull, our attentional and intentional skills toward a positive future by elevating our choices in alignment with a new and transformational Elevation Economy.
Rob has co-authored two books, What Kids Buy Why and Kidnapped:How Irresponsible Marketers Are Stealing the Minds of Your Children with Daniel Acuff, Ph.D. Reiher and Acuff discuss the developmental parameters for creating enriching and more elevated media along with how parents can determine and evaluate positive consumer products and programs for their children.
Currently, Rob is completing the book MindStyle Matters, focused on the rapidly accelerating Cycle Of Noise in contemporary society. In his book, Rob discusses how the diversity and impact of disempowering information, derived from accelerating technology, is affecting the TIME we devote to the alignment of our insideinformation stream with our outside information streams.
In addition, Rob is continuing to create a series of MindStyle products and programs, along with a series of podcasts for families at Live Above The Noise.com, http://www.liveabovethenoise.com with his podcast host from Canada, Wayne Yercha.